The last time you were on a live chat, did you get an immediate answer to your question, or were you asked to drop your email address so they can get back to you later?
More than likely, you had to drop your email address.
It’s annoying when you need an instant answer to your query but you can’t get it. It’s disappointing. You will either leave for other brands or send the email and expect a reply soon—which often takes more than 48 hours. How sad?
Live chat is an awesome technology. When implemented successfully, it can help you move your visitors to the bottom of the sales funnel faster—however when enough attention is not given to your live chat, you could be hurting your customers and losing money as well.
According to Econsultancy, 79% of consumers say they prefer live chat functions because they don't have to wait on hold. They prefer to get their questions answered immediately.
With that being said, is live chat giving customers that level of engagement and satisfaction yet?
In most cases, the answer is no.
What about chatbots?
First, a quick definition. According to Chatbots Magazine:
“Chatbot is a robotic software that is powered by rules, interacting with your customers via a chat interface on your website.” Do check this whitepapaer to know more..
I believe chatbots were invented to bridge human limitations. “This will be the next generation of intelligence to be met in daily experience, sooner rather than later,” says Prof Björn Schuller, a computer scientist at Imperial College London.
Although sophisticated chatbots can be very responsive, they are still limited to what they can do. In fact, it can’t give more answers beyond what it’s taught to say—come on, it’s programming.
So, is live chat winning the customer service game over chatbots?
To fully understand it, we need to place the need of the customer alongside the ease of getting it before making a conclusion. More like a comparison.
1. Chatbots operate without human supervision
One of the biggest benefits of chatbots is the ability to chat for several hours without needing a human help.
Yes, an instructed chatbot can consistently chat for several hours without help from a human—thus, it helps you to save time, money, and energy.
For example, Tagove allows businesses to use their Chatbot feature on their websites to drive customer engagement—without the need for a human intervention.
And this is so vital because the time you would have spent on the PC answering questions, you can now use the same time to take care of other task and allow the bot to take care of your customer.
More so, you could get sick and tired of answering the same question multiple times. Interestingly, bots can handle that with ease and never complain.
A recent study shows that 80% of customer’s queries have been resolved by chatbots without human supervision.
If a human isn’t behind the live chat, it goes offline and users get frustrated when they send messages that will not be attended to. It hurts your customer experience.
A chatbot is an amazing piece of software. Imagine that you need to attend to hundreds of customers at once and you’ve got just 1 live chat agent answering the questions.
Well, even before the day runs out, the majority of your customers will not be attended to—you’ll end up frustrating them, and eventually, most of them will give up and switch to your competitor.
Remember that satisfied customers will tell 9 people while dissatisfied customers will tell their bad experiences to 22 people.
That said, with chatbots, there’s no need to get more than one chatbots. You just need to install once and you’re done. One chatbot can attend to as many customers as possible at the same time.
3. Response time
This is the best part:
A chatbot can improve customer experience. Because customers are happy to get their questions answered in real time.
In fact, customers want answers before they finish asking the question. Chatbots to a large extent will respond to these questions quickly.
It’s hard to guarantee the same for live chats. A live chat agent could be attending to other customers and will most likely place you on hold.
The response time will be delayed and will be determined by how many customers are in a queue, and the time the customer representative spends attending to each customer. Chatbots wins again.
Since a chat bot’s response is quick, the conversation will likely be more interactive.
According to Gartner, chatbots will power 85% of all customer service interactions by the year 2020. The average person will have more conversations with bots than with their spouse. Funny but true.
4. Ease of Use
Live chats are usually complex with two interfaces: one for the visitor, a chat box and the other for the admin—usually, cluttered with a lot of useful information and settings. If you have ever worked with live chat software, you should be familiar with this.
To use the software, you might need to invest some money and time to train your team members on how to use the software effectively.
However, with chatbots, it’s a different ball game entirely. There’s basically one unified interface where customers chat with your bot and the bot responds. Do you have control over your bot to make it smarter?
Sure you do. You can as well train and make your chatbot smarter on the same interface.
“Customers want to get information as quickly as possible, and a chatbot may be the answer — or it may not” —Marc Steffen
Do you know a customer service agent that can stay with a live chat software 24/7? Well, that is not humanly possible. This is another important feature of a chatbot that beats live chat.
A chatbot can stay online for as long as possible—24/7, 365 days a year. Always online.
Customers from around the world at any time can have a conversation with your bot and get instant responses. This feature makes chatbots the best live chat tool so far.
Truth is, if your business is not available 24/7, you’re going to lose customers because customers expect you to be available always. “
If your business is available to your customers at all time, your customers will have the feeling that you care about them and will likely stick to your business. A recent study shows that 68% of customers leave businesses because of poor customer service.
6. Cost Efficiency
Assuming your company receives more than 1,000 customers a day, of course, one live chat agent can’t handle that number. You’ll need to employ a lot of customer service agents and also spend more money and time training them.
But chatbots are cheaper to acquire and installation is also a simple task. Interestingly, you only need to install one chatbot that will serve your 1,000 customers effectively.
Although chatbots seem to be winning, let’s briefly discuss where chatbots are failing and live chat is winning:
1). Chatbots answer simple and very specific questions
The downside of chatbot AI is that it’s a computerized program and doesn't have the ability to think outside the box. Only the information that has been pre-programmed into it will work.
And in fact, the question needs to be in context, specific, and simple. the questions a chatbot is able to answer are limited. Perhaps you need to spend some weeks or even months to train your chatbots to be smart.
On the flip side, a live chat agent can answer any question that pertains to their business. And can also add some other helpful advice to help your business. You miss this in a chatbot.
2. No Human touch
Chatting with a bot can be annoying sometimes. With chatbots, customers can miss the contact they receive from a human.
There are times you need a customer service agent to help you resolve some issues that will help you shape your buying decision.
For better clarity, here’s a story of a friend of mine who had a bad experience with a chatbot:
He purchased a T-shirt online, after the purchase he realized there were questions that about the product he needed to ask. He quickly went back to the website and opened up a chat window. And boom, the chatbot welcomed him and ask him how he was doing.
But that was all it could offer in that situation. It couldn’t answer any more questions because they were personal and required a human to answer them.
He didn’t know it was a chatbot anyway in the first 15 minutes of not getting any reasonable answer. He left the chat immediately and called a real human being who helped him resolve the issue quickly.
Read our latest whitepaper which explains how action based chatbots can enhance your shopping experience.
The chatbot couldn’t possibly understand what he was trying to explain.
3. Spelling error throws them off balance
Chatbots are sensitive to spellings, once you make a spelling mistake, you will confuse the bot. But it’s not so with a real human behind a live chat. They can understand your questions even if the spellings are a bit off.
Good news is, sophisticated chatbots with AI capabilities are leading the game now, and are trying to beat the current shortcoming of the earlier chatbots.
For example, some live chats will call a real person to answer a question it doesn’t know about.
While chatbots are winning the game, they can’t replace a human customer agent completely. They are only there to assist humans to complete their task faster, save time, and money.
Having a live chat is great especially if you have the resources to handle it. However, looking at the future chatbots are the customer service of the future.
However, they are not here to replace human beings (at least not anytime soon) but to help us save money, time, and energy. Still not clear, have a look at this whitepaper
By Tagove :