Artificial intelligence, (when computers act like humans)—is no longer a conventional science fiction.
Machines are getting smarter every day, and companies across the world are discovering ways on how they can leverage (AI) to significantly enhance consumer engagement and experience.
Research carried out by Gartner indicates that “in a few years from now, 89% of businesses will compete mostly on customer experience.
In 5 years, consumers will manage 85% of their relationships with a company without interacting with a human being. This shows that we’re gradually moving to the (DIY) customer service concept.
Now, if customer user experience is the new marketplace combat zone, then customer service is your combatant defense.
Current trends have shown that when it comes to satisfying customers, businesses are no longer fighting the conventional battle; but digital.
Interestingly, about 38% of businesses have introduced the use of artificial intelligence (AI) in their customer service department, and the number will increase by 62% by 2018. More so, AI will lead to 10% increase in quality of communications with customers.
This is not just a passing trend of the day. The fact is that (artificial intelligence) AI customer experience is the future.
How AI Improves Customer Experience
Imagine when you have a problem with a particular company's product, and you call their support center. While you may be looking forward to interacting with a human, you might be directed to talk with the computer first as an initial step to solving your problem.
However, this is not the traditional “virtual response system” we’re already used to—where the computer repeats anything you say or even frustrates you by demanding that you repeat the question (sometimes multiple times).
A core feature of AI is that the machine will understand different accents and dialects, among many others.
It will also not continuously reiterate information back to you. But it will interact with you as a live person would talk to you—it will ask numerous questions to understand the problem you're having.
More importantly, it will give you helpful answers and suggestions. The exciting part is that it will do all these promptly and accurately.
Now, if you’re not totally amazed by all these, I wonder what then would amaze you.
That being said, I want to share with you how businesses can use Artificial Intelligence to serve their customers better.
1. Smart Email Content Curation
Quite often, your team spends hours composing and scheduling weekly emails to multiple segments of customers.
The problem is even with the right email segments, you can’t deliver a personalized email to every single customer on your list. According to a study by Demand Metric in 2016, “80% of marketers say “personalized” content is more effective than “un-personalized” content.
That is where artificial intelligence comes in. Algorithms can record a subscriber’s email browsing data and website experience to fully understand how the individual interacts with your content.
This knowledge helps the algorithm to detect hyper-contextual content to create one-on-one personalized emails.
Dynamic emails can be assembled based on:
- Previously read blog posts
- Previous interactions with a website
- Most popular blog post at the time
- Initial interactions with branded emails
- Total time spent on a web page
And so on.
Artificial intelligence (AI) makes it very possible to send curated, personalized emails to every customer.
By analyzing a customer’s topics of interest and reading patterns to recommend specific content most relevant to that individual, AI-assisted emails could become even more engaging for every single subscriber.
However, not all AI-backed programs are capable of learning from user's feedback. As you evaluate AI systems, ensure you see if that learning feature is included.
2. Improved Customer Experience
Artificial Intelligence, with respect to a chatbot, has improved customer experience in a tremendous way. Let’s discuss a few of the prominent ways in which customers have been served better through customer service bots:
i). Personalized packaging: Personalization is what your customers want whenever they visit your website or online store. In the past, human customer representatives try their best to ensure the customer is catered for, but it was difficult.
Because human beings will always falter. But with a sophisticated chatbot, personalized packaging can be guaranteed.
ii). Fix problems before they occur: Chatbots can resolve problems for customers before they realize they exist.
Bots are designed to stay one step ahead and to proactively create a seamless experience for the user—while addressing every hiccup on the path of sales.
iii). Streamline the sales path: Whenever customers are ready to make a purchase, it’s important to make the buying process fun and rewarding.
Live chat representatives can over-complicate things, but a chatbot designed with improved AI can streamline the entire process, and improve customer experience.
The perfect way to use AI is to serve your customers before they ask for it. If you can give your customers a personalized experience via the use of machine learning and predictive analytics, it will significantly enhance their overall impression of your business.
3. Intelligent Chatbots
If you’ve chatted online recently with a customer service representative, your correspondent named Margaret or Gina might have kept a little secret from you.
Yah that's true. If you're new to chatbot or just want to implement it, check our awesome and full whitepaper on chatbot for customer service.
You might have been chatting with a bot all these while.
From health to insurance to fashion, smart chatbots provide magical customer support. And in most cases, they’re even better at crafting personalized content than human beings.
Interestingly, chatbots have access to lots of customer-centered data points—they can also combine location-specific requests to easily detect repetitive problems, identify patterns, and predict what’s causing problems for a certain user.
Most times, this makes them more intelligent and knowledgeable than human customer service representatives.
Using Tagove salesbot, you can easily generate leads. We have increase engagement and leads by 3X after implementing this salesbot.
But Tagove chatbots are not limited to direct customer service communications. It can engage the customer.
Interestingly, Tagove equally validates the email address to ensure it’s in the right format.
These examples by Tagove show that AI-powered chatbots can offer advice and tips in the research phase, providing an avenue for a new form of content marketing.
For more detail, how Tagove solving customer problem via chatbot, do check this whitepaper, it includes some of secret sauce of building chatbot for customer service.
AI-powered chatbots are common these days. However, you can utilize the opportunity to enhance your customer chat with personalized content marketing.
You need to devise means to employ AI agents as proactive advisers for all your online visitors, not just for direct customer service communications.
4. AI-assisted Customer Insights
Where it would take human beings a great amount of time to combine all the numbers and match them to behavioral patterns of customers’, Artificial Intelligence can provide marketing insights within a blink of an eye.
For example, Dynamic Yield aids companies like Sephora, Urban Outfitters, and Under Armour to build actionable customer segments with the use of an advanced machine learning engine.
AI algorithms use billions of data points to systematically develop customer personas. Some of these data points include:
- Previous communication
- Geo-specific events
- Purchase behaviours
- On-site interactions
- Travellers’ survey Image source
- Psychographic factors
- Source of referral
Because of this, machine learning algorithms have the ability to:
- Clearly, detect which customer segments should be added and removed from campaigns.
- Properly match customers to the products they're more likely to use.
- Avoid certain stocks from being promoted to buyers who unavoidably return items.
Artificial Intelligence can enable you to display the most relevant content, or products judging how the user previously interacted with your company from the website via the shipping department.
As I mentioned earlier, artificial intelligence (AI) has affected every aspect of the business (e.g., prospecting, marketing, sales)—especially in the area of customer service.
Therefore, you don’t want to be left behind. If you want to stay ahead of the competition, you must begin now to develop plans on how you can leverage AI to significantly improve your own customer service operation.
By Tagove :